The mouse that roared ( for awhile ) GMC General Models Co.
Posted: Wed Jun 21, 2017 1:31 pm
Hello Vintage O scalers... ( the trains not you personally)
Recently picked up from ebay a run of "The O Gager" magazines ...published by Joseph R Matthews of GMC ( General Models Corp) . Volume #1 February 1950 monthly to November 1950 ...( unknown if there are any other later issues) . Interesting little magazine promoting the GMC line with a few other advertisers here and there. 1950 Matthews decides to sell direct to the consumer ... with no need for dealer representation ... may not have been the best business model to follow. Frank Libuse JR , ( Mr Atwater.. creator of the lovely F units) is listed as "Chief Engineer at GMC"....that could explain the EMC switcher . Matthews explains that O gauge is not dead ..disregard the "fake news" . It most have crushed Frank Libuse's JR heart to offer a tinplate version of his loved F units ... but any money is good money.
GMC offers ;
5 steamers! Old Varney ten wheeler initially offed at 100 by Varney ... now listed in 1950 for 38.75-44.50 depending on the month.
Other steamers Atlantic , Pacific , Mountain and Articulated 2-6-6-4 ( claimed to have made a run of 100 of these).
2 diesels F units with the number board variations
and at the low end of the scale a push and go motor car and trolley at 1.95 & 3.95.
Assorted freight cars .
Ads promoting the return of Scalecraft ... Elliot must have convinced Joseph to allow purchases on the "layaway plan" as that is started.
Middle of the year as the "Police Actions" in Korea heats up, America turns on the war machine again, limiting various materials ( like brass) .
There are a few mentions to having difficulty obtaining materiel to build the models ... this I assume leads us to the story of the box cars of brass , ( on the black market?) bought and paid for but never delivered ..bringing down GMC.
Looking forward to corrections and additions to the tale of GMC .... is the date known for All Nation's take over / purchase?
Any of the Articulated engines out there ?
Cheers Carey
Yes all the photos were vertical when up loaded ..just turn the monitor to read
Recently picked up from ebay a run of "The O Gager" magazines ...published by Joseph R Matthews of GMC ( General Models Corp) . Volume #1 February 1950 monthly to November 1950 ...( unknown if there are any other later issues) . Interesting little magazine promoting the GMC line with a few other advertisers here and there. 1950 Matthews decides to sell direct to the consumer ... with no need for dealer representation ... may not have been the best business model to follow. Frank Libuse JR , ( Mr Atwater.. creator of the lovely F units) is listed as "Chief Engineer at GMC"....that could explain the EMC switcher . Matthews explains that O gauge is not dead ..disregard the "fake news" . It most have crushed Frank Libuse's JR heart to offer a tinplate version of his loved F units ... but any money is good money.
GMC offers ;
5 steamers! Old Varney ten wheeler initially offed at 100 by Varney ... now listed in 1950 for 38.75-44.50 depending on the month.
Other steamers Atlantic , Pacific , Mountain and Articulated 2-6-6-4 ( claimed to have made a run of 100 of these).
2 diesels F units with the number board variations
and at the low end of the scale a push and go motor car and trolley at 1.95 & 3.95.
Assorted freight cars .
Ads promoting the return of Scalecraft ... Elliot must have convinced Joseph to allow purchases on the "layaway plan" as that is started.
Middle of the year as the "Police Actions" in Korea heats up, America turns on the war machine again, limiting various materials ( like brass) .
There are a few mentions to having difficulty obtaining materiel to build the models ... this I assume leads us to the story of the box cars of brass , ( on the black market?) bought and paid for but never delivered ..bringing down GMC.
Looking forward to corrections and additions to the tale of GMC .... is the date known for All Nation's take over / purchase?
Any of the Articulated engines out there ?
Cheers Carey
Yes all the photos were vertical when up loaded ..just turn the monitor to read






